Our story
About Panora Studio
Panora Studio helps hotels, event venues and real estate professionals sell their spaces more effectively with compelling Matterport 3D tours and virtual tours. This way you make a strong first impression even before a viewing or site visit has taken place.
Panora Studio is based in Wognum (North Holland) and works for clients throughout Europe. Especially in hospitality, MICE (Meetings & Events) and real estate, a good 3D tour immediately leads to fewer questions, shorter decision-making processes and more trust among both national and international guests.
Who is behind Panora Studio?
Panora Studio was founded by Floris Looij, an entrepreneur with extensive experience in hospitality, events and digital media. Thanks to his background in the hotel industry and the MICE sector, he knows exactly which images, routes and details a booker needs to say “yes” to a venue more quickly.
Before starting Panora Studio, Floris worked on VR and 3D projects for hotels, venues and event concepts. He now brings that experience into every new 3D tour, from choosing the right camera angles to adding informative tags, floor plans and call-to-actions.
What exactly does Panora Studio do?
Panora Studio turns physical spaces into online experiences that sell. This means high-quality Matterport 3D scans, smartly designed virtual tours and clear navigation, so viewers can move independently through your hotel, event venue or property.
Elke tour wordt afgestemd op het doel: meer directe boekingen, meer offerte-aanvragen of minder noodzakelijke fysieke rondleidingen. Samen bepalen we welke ruimtes in beeld komen, welke informatie onmisbaar is voor jouw doelgroep en waar we de belangrijkste knoppen plaatsen (bijvoorbeeld “Boek nu”, “Vraag offerte aan” of “Plan een bezichtiging”).
Why do customers choose us?
Customers choose Panora Studio because they do not just want a beautiful 3D tour, but above all a tool that contributes directly to revenue and efficiency. With a single tour you can serve multiple audiences at once: sales, marketing, reservations and international guests.
By approaching every project as a combination of technology, sales and hospitality, each tour becomes both visually strong and commercially well thought out. This makes Panora Studio a reliable partner for hotels, event venues and real estate companies that want to present their location in a professional and scalable way.
Why a virtual tour?
More business
3× more online interaction, faster deals.
Sustainable
80% fewer site visits → lower costs & CO₂.
100% satisfaction
Not satisfied? We will adjust the tour free of charge.
Fast delivery
From scan to live tour in just 1 week.
Contact us
Frequently asked questions
Find a comparable virtual tour (Matterport-based, not Google Street View or other alternatives) from a professional provider at a lower price? We’ll match it immediately! This way, you’re always guaranteed the sharpest deal, without compromising on quality or service.
A virtual tour is an interactive, digital representation of a physical location, often created using 360° photography or 3D scans, allowing users to freely navigate and explore the space as if they were actually there. Unlike a video—where the creator controls the interaction—the user is in control.
Virtual tours are created by ‘stitching’ together panoramic images using specialized software and cameras—such as Matterport or 360° cameras. Users can navigate via hotspots, zoom functions, and interactive elements on devices such as computers, tablets, or VR headsets.
They increase online engagement (users stay 5-10x longer on websites), save time and costs by reducing the need for physical visits, and improve conversions (e.g., up to 67% more bookings in tourism). They’re ideal for real estate, hotels, museums, and contribute to sustainability.
Costs vary from €750 for a small location to higher amounts for complex projects, depending on size, features, and post-production work. Factors such as add-ons (e.g., floor plans) affect pricing, but they are often affordable and offer good value.
With specialized 360° cameras or 3D scanners, the space is scanned, then software stitches the images together into an interactive tour. This process takes minutes to hours depending on the size of the space, and requires post-production work for features such as hotspots and audio.
A scan of a small space takes about 2 hours, with total delivery within 1-2 days, or several days to a week for larger projects. Preparation and post-production work play a role.
Yes. Matterport tours work seamlessly in any modern browser on desktop, tablet, or smartphone. For an extra immersive experience, visitors can open the tour in VR mode with popular headsets such as Meta Quest or HTC Vive.
- Mattertags: clickable labels with text, images, videos, and links
Floor plans: 2D and 3D floor plans in black-and-white or color
Story Mode & Highlight Reel: guided tours with titles, subtitles, and hotspots
With the built-in Matterport Blur Tool, we automatically replace faces, license plates, and other sensitive details. You can also manually exclude certain zones or remove angles (scan positions).
Virtual tours reduce physical site visits by up to 80%, leading to lower CO₂ emissions (about 0.15 tons per tour) and lower travel costs. This aligns with our focus on low-carbon showcases and helps venues become more environmentally conscious.
We offer 365 days of email and phone support, including troubleshooting and updates. This also includes offline backups and assistance with integration, so your tour always performs optimally.
We can link your tour directly to your Google Business Profile (formerly Google My Business) so that visitors can view the space before visiting. This increases engagement and trust, and improves your local SEO ranking.