Frequently asked questions about 3D virtual tours

Matterport tags are interactive information layers that you can add to specific points within the 3D tour. They appear as small icons that visitors can click to view additional information — such as text, photos, links, or videos.

Tags are ideal for labelling products in a showroom, highlighting room amenities in a hotel, or displaying technical details in a real estate property.

Matterport Labels are fixed text labels that are always visible in the 3D model — even without a click. They are often used to display room names in a hotel environment or conference centre, so visitors immediately know which space they are viewing.

In the Matterport viewer, users can measure distances, surface areas, and heights directly within the tour using the measurement tool. Accuracy is typically within 1% of the actual dimension.

Particularly useful for architects, interior designers, property managers, and event planners who need to make spatial decisions without having to revisit the location in person.

With 'Link to location' you capture a specific starting position within the tour and share it as a link or embed code. The visitor lands directly on the chosen spot, useful for a sales presentation where you want to show a specific space right away without the visitor having to navigate themselves.

Yes. Several adjustments are possible after the scan: adding or updating tags, setting starting points, refining floor plans and adding room names. Full rescans are also possible if a space has been significantly renovated. We take care of this post-production for you.

Story mode is a guided walkthrough feature that automatically leads the visitor along a route you define. You combine each stop with a text block or tag. This lets you present your location as a story, in the order you choose.

Google Street View offers 360-degree photographic images where you jump from point to point. Matterport creates a fully three-dimensional model: visitors navigate freely, view the top-down floor plan, and can measure distances. Image quality, navigation freedom and spatial experience are significantly higher with Matterport.

Matterport is suitable for hotel marketing, real estate presentations, event sales, showroom presentations, insurance documentation, as-built recordings for architects and interior designers, and inspection purposes. We are happy to advise on the most valuable use for your specific situation.

A 3D tour lets guests and event planners experience your space online before they commit. That builds confidence earlier in the decision process, which means fewer drawn-out email threads, faster RFP responses for venues, and higher direct booking rates for hotels.

No. We handle the scan, processing and delivery. You receive a ready-to-use link and embed code, nothing to install or configure. If you want tags, labels or a Cvent integration added, we set that up for you.

Wherever you want to share it. Beyond your own website, tours commonly appear in your Google Business Profile via the Street View link, on Booking.com through the embed feature, on social media, and for hotels and venues, directly inside Cvent Social Tables.

Ours. We scan on location with our own Matterport Pro3 equipment and in-house team, never subcontractors, and deliver the finished tour. You do not need to build or edit anything yourself.