SugarFactory
Step inside, this page is the site visit
A former sugar refinery turned industrial event venue in Halfweg, with 8,000 m² of flexible space for up to 5,775 guests. Don't scroll past the tour below. Walk in. Everything on this page is real, to scale, and open 24/7.
Between Amsterdam and Haarlem, in Halfweg
Kristalpromenade 7, 1165 PD Halfweg
Directly across from Halfweg-Zwanenburg station, about ten minutes from Amsterdam Centraal and twenty-five from Schiphol Airport, an industrial backdrop that's still easy to reach.
Get directions →An open house that never closes
Seeing beats imagining
An event planner scouting a product launch or a conference can walk through 8,000 square metres of industrial space before ever visiting in person. The venue makes its own first impression, in full.
Real, to scale, verifiable
Everything in the tour is scanned, not staged or rendered. Measure a hall, check the ceiling height, see exactly how the spaces connect. Trust is built by letting people check.
One link convinces everyone
The client, the agency, the production team, send them the tour instead of a floor plan. When everyone has seen the space, the booking comes faster.
Questions we hear from venue managers
Does the location need to close during the scan?
No. We scan during quiet periods so it doesn't disrupt daily operations or events. Most locations are captured in a single visit, space by space.
Do you scan every single space?
No, typically one example per space type, plus every hall, floor and meeting area. That keeps the tour clear without unnecessary near-identical shots.
Can this tour be used on our own website, in Cvent, or elsewhere?
Yes. Every tour includes an embeddable link that works on your own website, in Cvent Social Tables for MICE sales, and via the Street View integration on Google Maps.
What happens after a renovation?
We only rescan the spaces that changed and update the existing tour link, so it never goes out of date.
Your venue deserves to be walked through, not scrolled past
Panora Studio created this tour with the Matterport Pro3, capturing the industrial halls in one continuous walkthrough. Live within 3–5 business days, on your website, Google and Cvent.
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