12% more bookings with a Matterport virtual tour
Nearly 90% of Vacasa's 30,000-plus property listings feature a photorealistic Matterport virtual tour. The result: guests browsing online spend three times longer on listings with a virtual tour, and booking conversion rose 12%.
Vacasa, one of the world's largest vacation rental management platforms, shows what a professional 3D tour can do for a listing. Guests can explore a property virtually with a level of realism photos simply cannot match, almost as if they were there in person.
“Since integrating Matterport into our website, we've observed incredible results. Matterport provides a simple, cost-effective way to enhance the vacation rental experience for our guests, while generating more bookings for our property owners.”
Caleb Donegan, Vice President of Digital Operations, VacasaWhat one tour delivers
One tour, multiple assets
For less than the cost of a professional photoshoot, Matterport delivers a 3D virtual tour, standard photography, floor plans, and a teaser video, ready to use across every channel.
Better guest support
With a detailed digital twin, customer service teams can assist guests remotely and see the property layout instantly, resolving issues faster.
“There's no better way to deliver a crystal-sharp, authentic 3D experience than a Matterport virtual tour. Bookers feel more confident about their choices thanks to personalized online experiences, while property managers benefit from higher occupancy rates. It's a true win-win.”
Bill Linehan, Global Head of Travel & Hospitality, MatterportKey takeaways
Longer engagement
Interactive tours keep potential guests on a listing three times longer.
Higher conversion
Better property visibility leads to 12% more bookings on average.
Cost-effective
One tour replaces an expensive photoshoot and produces several marketing assets at once.
Competitive edge
Stand out from competitors with a professional 3D tour that genuinely convinces guests.
Booking conversion data covers September 2019 through September 2021. Source: Vacasa / Matterport.
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