Event planning keeps evolving alongside technology and shifting market needs. A location research study by High Profile Locaties, run in December 2023, surfaced the criteria and trends now shaping how organisers choose their venue. Here is how Matterport virtual tours, offered by Panora Studio, line up with those trends.
Source: Location Research, High Profile Locaties, December 2023. Download the full research.
59% of respondents say look and atmosphere are important criteria when choosing a venue. Matterport tours let organisers view a space in high resolution and 360 degrees, doing far more to convey the feel of a room than static photos ever could, right down to virtual measurements and a realistic sense of scale.
43% of respondents specifically value being able to take a tour online. Organisers can explore multiple venues in a fraction of the time a physical visit would take, build a shortlist remotely, and compare options side by side, cutting travel cost and time in the process.
A virtual tour shows real safety features, fire exits, extinguishers, and security cameras, alongside accessibility details such as lifts, wheelchair-friendly routes, and accessible parking. Planners can verify distances and layouts themselves before committing to a venue.
Advanced 3D modelling and interactive hotspots give organisers a more engaging way to explore a venue, and tours can plug directly into event-planning tools for a smoother end-to-end workflow.
29% of respondents see sustainability as a deciding factor. Fewer physical site visits mean less travel and a smaller carbon footprint, while still giving planners everything they need to make a confident decision.
The future of event planning runs through technologies like Matterport virtual tours. The 2023 research makes clear that this technology already matches what the industry needs today, and where it is heading next. With Panora Studio, organisers can change how they explore and select venues entirely, for a process that is faster, safer, and more sustainable.
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